How to Hire a Freelancer for Social Media Marketing

By: Thomas McKinley

2018-08-08 6 minute read

Social media marketing has become a necessity for business and companies to market their brands. Facebook, LinkedIn, Instagram, Twitter and other media sites can convey your message instantaneously to millions of people around the globe.

The hitch is how to find a freelancer for your social media marketing campaign?

The answer is simple, the internet will provide you with numerous marketplaces. If you type in ‘Facebook Ads’ or ‘Freelancer social media” a long list will appear e.g. Social Media Marketing Freelancers for Hire Online, ’10 best social media freelancers for hire’, the list goes on and on.

Save time and money

You will also discover other merchants who take all the hassle out of searching for a freelancer, like Fiverr who offer top quality freelancers and do all the vetting process for you (recommended route), ultimately saving you time and money in the long run. You may read our Fiverr review to know more about this popular online marketplace.

That’s not all....

Most sites will have all the tools, prominently displayed (for easy access) to search for the exact skills you are searching for in your freelancer under the category of Social Media Marketing.

Here’s the deal...

Of course, the key is finding a merchant who has done most of the homework for you and vetted each candidate giving performance ratings, most work on a five-star rating system.

In addition, any merchant worth his salt will provide you with a shortlist of likely candidates, based on the skills you are looking for. You also have the option to browse their site and search for potential candidates.

The list is pretty informative, displaying feedback on past projects, and success score for each job. It also provides the results for an online skills test in addition to authenticating email addresses.

Ready to post a job?

  • List the specific skills you are looking for
  • Based on the list you will be sent a list of freelancers that could possibly be a good match for what you are looking for
  • You also have the option to include custom screening questions that you can include in your job post
  • You will also be provided with a list on how you want to pay: a lump sum or an hourly rate.
  • Remember to include specifications for the job, like the project type and description, the number of social media sites you are targeting e.g. Facebook and experience level you are looking for, intermediate to expert.
  • You will also be given the option on how you want to advertise the job, you can choose to open it to all on the network or a specific few. Opening it to the whole network you can narrow the field with “preferred qualifications’.
  • You can also ask questions, like ‘what is your experience with my industry’?
  • Video conference tools, chats on the merchants Message tools is also provided for interviewing prospective candidates.
Bottom Line?

There are some pros and cons of hiring a social media marketing freelancer vs an agency and in-house but everything depends on the specific needs of your business. But the thing is, there are many freelance marketers out there all competing and looking for projects so you have plenty of choices.

You will find that it is relatively easy to find a specialized social media freelancer. By choosing a merchant to vet suitable candidates will increase your successful hiring process.


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