We have all seen great advertisements/brochures that have caught our attention and thought wow ‘what a great ad’. Visuals that catch the imagination of our audiences is a powerful tool for promoting our business and is inspired by graphic designers.

In our article we will endeavour to show you how to be successful in your search in hiring a creative graphic designer who will be able to appeal to your ideas whilst promoting your company image.

Here’s the deal……………

Look for inspiration

Know beforehand what you are looking for, in other words do your homework.  Browse through the internet and look for the style that you are looking for (also look at your competitors site) to give you graphic design inspiration.

But there’s a catch, you get what you pay for!

Once you have a general idea on your style, consider your budget.

Should you hire a freelance designer or use a design agency? 

A design agency in most cases is pricier.  They offer clients reliability and project management and have a wealth of experience.

Hiring a freelance designer is less costly and can be the answer if you are watching your budget.  They are a bunch of professionals who have given up full time employment for more flexible working hours and also come with lots of experience.

So now that you know the style and your budget and you have discovered what you like, dislike and why, you will need to write a creative brief that represents your graphic identity.

The best part?

You can get information to best match your project and inspiration from portfolio sites, who represent graphic designers.  Some sites charge while others are free.

hiring freelance graphic designer

By searching through portfolio sites it will also help you to discover whether you like more traditional or contemporary designs and brands that appeal to you and your industry.

There are a variety of portfolio sites on the internet that represent graphic designers that is an effective tool and offers recommendations, portfolios and local talent.

That’s not all…………..

Look to the future and the long term and make sure that you’re messaging and visuals will work in the years ahead.