A Freelance search engine optimization (SEO) specialist has the expertise to increase traffic to your website and in today’s digital world of online marketing is a key component for your business.
That’s not all………………
A SEO specialist will help drive traffic to your website, it doesn’t matter what industry you are in, be it currency trading, affiliate, sporting, child care, food industry or any other industry their speciality is understated.
In our article we will share with you everything there is to know about sourcing an SEO specialist with tips and guidelines on how to go about it.
Here’s the deal……
Have a strategy
Have a strategy beforehand by identifying the expertise and skills you are looking for so that you can describe it in your job posting. As an example add key words that will describe your business in your job post e.g. banking, sporting etc.
Advertise the job
There are a number of avenues you can pursue when searching for a SEO specialist. You can Google it “SEO Specialists” which will result in a list of hundreds of applicants, amongst the list you will also find agencies.
You might consider ‘sponsoring’ which requires a payment from as little as $6.25 a day up to $219 a month. By choosing to sponsor your post or project will rise to the top of searches, giving you more exposure.
The result is that you will get a lot more applicants, whereas if you don’t sponsor you can expect to get only a handful.
Whether you choose to post a job on a job board, or on a freelancer website, or choose an agency, you can maximize the SEO Specialist job posting by following some of the tips below.
What to include in your job posting
Make sure to include keywords at the beginning of your post like SEO, Adwords, HTML, SEM, PPC MOZ, CMS. Using bullets, describe any benefits, like ‘free lunches’, ‘free parking’, ‘modern offices’ etc.
Ask questions
Why does this matter?
By asking these questions it will screen out unqualified applicants and help you determine whether they are qualified or not.
Interviewing and short listing candidates
It is recommended to have a team of people during the interviewing process, one that can verify the applicants SEO experience, another that can assess if they are really qualified and not just trying to impress you with their SEO jargon. Also consider including someone from HR who can access whether they are a cultural fit.
An SEO should have writing, strategy data, technology, back linking and people skills in order to get the job done.
Prepare samples of projects for them to do
At the interview ask them to:
Negotiating Pay
Based on their expertise and talents how much to pay an SEO Specialist is on a variety of variables. For instance take into consideration the following factors:
Prepare a Contract
Prepare a written contract that will clarify how the SEO specialist will be compensated together with their duties and what work they will do. The contract should also have non-disclosure to protect your business interest.