Marketing your business nowadays is critical if you want your business to survive.

Let’s face it, business owners who think that they can handle the marketing side of their business and run their companies will find themselves lagging behind their competitors.

That’s not all………..

Most often, business owners will try to cut expenses to save money and the first to be ignored is the marketing side.

This becomes evident when customers start to dry up, whilst your competitor who has invested in content, blogging, social media sites and advertising campaigns beats you hands down. Soon you find that they have taken the major slice of business you were relying on to survive. All because you did not take into account of what a good marketer can do for you.

Here’s the deal …………

For a quick and simple way to get ahead here’s what a freelance marketer can do for you.

A freelance marketer is essential and will help to build your brand and take your business to the next level, increasing the company’s income by driving sales with content creation and marketing strategies.

hiring online marketer

They are able to target audiences using terminology whilst defining your product and service

They are fully competent and skilled with the latest technologies and the importance of advertising and marketing on social media, email campaigns, press releases, white papers, video and websites.

They are able to regularly update all the above with content, phrases, keywords using techniques that ensures that you appear at the top of all searches on the internet.

A freelance marketer is able to look at your business like an audience. Whilst you may know your business inside out, defining your product or service is something a good marketer will be able to do. They are able to use terminology that is familiar and natural that ‘connects’ with your audience. At the same time they can position your brand, offering a solution for problems your customers are facing. They are skilled writers and are influential online.

The best part?

There are many sites on the website where you can find a top freelance marketer making your search relatively easy.

Here’s the deal………

First you will need to prioritize your marketing needs and ask yourself:

• What kind of work you will need your freelancer to do?
• Also consider the geographical location of the marketer and how you will communicate with them
• Remuneration, how are you going to pay them, hourly or per project?
• Agree a timeline on when you expect deliverables.

Hiring the right candidate

Check the potential candidate’s reputation, ask them to provide:

• Testimonials and references
• List of past clients together with their work history
• Social proof with:
• Number of comments
• Social media shares
• Google search rankings

Bottom Line?

I am sure most people would agree that hiring a vetted professional freelancer marketer can be an effective mechanism for driving growth and at the end of the day will cost you less.