8 Benefits of Hiring a Freelancer to Run Your Facebook Ads

By: Lindsay Tooley

2018-08-08 10 minute read

There has been a significant increase in the number of advertisers that are using Facebook ads and recent data has proven this.

What’s the real story?

As of this writing, advertising via this popular social networking site is the most efficient digital marketing strategy for increasing revenues and sales (provided that you have a good marketing campaign).

But there’s a catch…

Running these ads on a powerful channel can also have some hits and misses.

No matter how much you have invested on an ad and how wide your exposure is, you might not be able to see the results that you’re expecting due to the following reasons:

  • Mediocre designs
  • Wrong target audience
  • Poor content

Such reasons can put your money into waste especially if the person running your ads have no experience.

So how do you solve this?

Hiring the services of a digital advertising agency may help but the downside is that you need to invest a lot of money.

If you’re running a business and with a limited budget to allot for Facebook advertising then it would be practical to hire a freelancer.

Choosing a freelancer that has the expertise and qualifications in digital advertising can actually give you better results.

hiring freelancers to run your facebook ads

Rather than handling the ads all by yourself, you might want to consider hiring a freelancer for these reasons:

  1. You can focus more on your business

If you’re new to advertising on Facebook and its campaign platform, it can be really overwhelming.

That’s not all…

You need to make the right decisions and invest a lot of time to be able to manage this advertising tool efficiently.

Rather than wasting a lot of time for this, you can simply hire the services of someone who already knows the entire process so you can invest more time in managing your business.

  1. You won’t have to deal with unceasing changes

Change is inevitable and this holds true for Facebook.

In fact, they constantly do updates with their platform and this can be quite confusing if you’re doing a lot of tasks.

By the time that you have already managed to get the hang of it, another update has been done and you’d have to start all over again to learn how to figure it out.

Here’s the deal:

A Facebook expert is already used to these updates and they usually know how to adapt to these changes without getting disordered or confused.

  1. You don’t need to make “guesstimates” anymore

Fact: There’s always a risk when you’re advertising. You can yield revenues or losses with your campaigns.

Relying on someone who knows the ins and outs of this risky environment will give you better chances of seeing positive results.

How can you actually use this?

One who has the experience will know better how to connect with potential clients and convince them to try your product or service rather than merely guessing.

  1. You’ll be able to know more about your potential customers

Having an efficient campaign requires an engaging content.

A qualified freelancer will know the right questions to ask and can convince them to respond to such questions.

This will give you a better understanding about their interests and knowing what they really want.

  1. You can test out different advertising strategies

Employing someone who has the know-how of this platform will give you more opportunities to test out different strategies.

hiring freelancers with advertising strategies

Furthermore, they might even give you professional opinions on what is better to use for your campaigns.

This will allow you to diversify while lessening the risks on the funds that you will spend on these ads.

  1. You can assign the responsibility to a real expert

Chances are, you might have experimented on Facebook ads on your own just because you’re familiar with social networking.

Look: The thing is, knowing how to use Facebook for personal doesn’t necessarily mean that you’re already an expert in social media advertising.

Knowing a few “tricks” won’t give you an assurance that your campaign will work.

This serious responsibility should be given to someone who has the qualifications and knowledge on how to manage your ads productively.

  1. They know which campaigns to invest on

We can’t emphasize enough: Advertising on Facebook will necessitate you to invest some money and there’s no guarantee that you’ll be able to get it back.

Now here’s the question…

Will you take the risk of doing this on your own or will you do this with a freelance ads specialist?

It would be wise to entrust this with someone who has the experience and understanding of this evolving advertising platform.

Why is it so?

It’s because they know which campaigns are the most effective and are likely to generate more productive results.

In fact, the can even do accurate risk assessments for every strategy that you may have.

  1. You can explore other advertising channels

Another advantage of hiring social media marketing freelancers is that most of them have worked on various campaigns and advertising channels.

The best part?

They could also provide you with professional help in improving presence on other social media channels like YouTube, Twitter and others.

Such experience will give them the capability to determine which will work best for every advertising situation.

So are you ready to run your Facebook ads with an experienced freelancer?

We highly recommend that you read our reviews of the best online freelance marketplaces so you’d be able to find the best places to find the expert that you’re looking for.

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